Come on guys...
We pay $28 for a Prime Rib dinner and not think twice about it. Life is good. What good is money if we can not use it to buy the things we want. I love milk, and drink two gallons per week on average. Chocolate cake without milk is unthinkable.
We also eat Oroweat's 100% Wheat Bread, and don't really look at the price, because it is the best tasting bread that we can get at our local stores. My wife does the shopping and she does not look at prices. I just asked her what the price of the bread was, and she did not know. When we were younger, and just starting out being married, we had a budget and watched the prices of everything.