I like it. No different than paying a premium to advertise motorcycles or outdoors equipment or a certain ranch we all know of. I guess if Ford came out with a Stetson Edition it would be o.k.? I can see it all now..."The Ford Tony Lama Lizard Skin Edition"...or "The George Foreman Grill Edition"...Dodge is simply capitalizing on a buying public that will pay to buy these vehicles. Nothing wrong with that. Ford has taken advantage of our wallets for years using the same method. Some of us are willing to ante up that money. Others aren't.